Like large companies, small business and home business

owners need to advertise. When it comes to advertising

dollars, small businesses don't have the budgets of large

companies. They must be more careful about how and where

dollars are spent.

Because small businesses and home businesses typically

don't have the budgets to hire search engine marketers to

optimize their websites for first page ranking, the best

way to get found on the internet is to use Pay Per Click

Advertising.

Pay Per Click Advertising is an online advertising format

that enables you to place your advertisements at or near

the top of search engines for your keywords based on the

amount you bid.

Google Adwords and Yahoo! Overture are the largest and

best known PPC search engines. To get your keywords placed

on the first pages of these first tier search engines costs

two, three, or many times more than getting highly placed

on second tier search engines. Of course, the first tier

search engines get about 70% of the market. But that means

that the other search engines get 30% of the traffic (about

a billion searches per month). Most small businesses don't

know about or think about this rich resource for

inexpensive advertising.

Here is a list of search engines that require a deposit of

$25.00 or less and have low (as little as $0.00) per click

rates: (I have included the Alexa Ranking (a low number of

1 is wonderful - a high number of 5 million is not good.)

7Search www.7search.com Alexa Rank 4,332

7Search licenses its technology to other search engines.

Your site will appear in hundreds of other search engines

increasing your reach dramatically.

Brainfox www.brainfox.com Alexa Rank 4,911

The minimum bids and entry fee are low. It opens up the

pay per click to companies on a very limited budget.

Findology www.findology.com Alexa Rank 11,634

Findology has a minimum bid of $.03. It provides for fixed

or recurring payment methods, traffic reporting, keyword

statistics, and has auto or fixed bidding capabilities.

Pageseeker www.pageseeker.com Alexa Rank 100,068

Pageseeker provides extensive information about your

keywords, clickthroughs, and your current funds. You can

choose to be notified if your keywords are outbid and when

your funds reach a certain level.

Search123 www.search123.com Alexa Rank 20,194

Search123 lets you set limits on the amount of money you

want to spend in your account by the hour, day, week or by

the month.

Search123 also has a proxy-bidding tool that guarantees

you will never be knocked out of the top spot.

Searchgalore www.searchgalore.com Alexa Rank 334,003

SearchGalore has an account management area that is easy

to navigate and easy to add, remove and edit keywords and

URLs. It's reporting feature shows all of the your keywords

and categories as well as the costs of your keyword bids.

Win4Win www.win4win.com Alexa Rank 337,255

Advertisers set the price for keyword searches and can set

a total limit on the amount spent for searches.

Once you have started to make money using the second tier

PPC search engines, part of the profits could be leveraged

to invest in the first tier search engines to increase your

traffic and profits even further.

To summarize, if you use thesse suggestions, you will be

able to compete with the large companies on a limited budget.

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Grab a copy of a Free Report that shows you how to make Pay

Per Click profitable in just 30 minutes.

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