How To Write A Power Packed Sales Letter

(PART 1)

Ninety percent of you who will read this report will at some

time get involved in marketing by direct or response mailing.

Whether you solicit through mailing lists or have people write

to you for information, there is one thing you must do to make

the most of your investment, and that is to write a sales

letter. If you send only the material requested, you will

drastically decrease your chances of success.

Most of you have by now seen the world famous Edward Green

marketing letter, one of the most successful quasi-legal pyramid

plans of all time. It is an absolute masterpiece of

salesmanship, and when all five of the recommended pages are

included in the mailing, it bull-baffles so many people that a

great number of its users do make money with it.

We do not recommend you try it, however, since it does not offer

dollar value and puts you in a very poor light when you do have

something to offer later that does give good value.

The personal sales message is the most vital piece of any direct

or response marketing campaign. Write a good one and you can

literally make a fortune. Write them regularly and you can make

excellent money helping others to make fortunes. Good sales

letters from professional direct mail agencies can cost anywhere

from $1,000 to $10,000.

If you've never written one of these letters, we'd like you to

try an exercise before proceeding with the rest of this article.

First, write a letter from 300 to 500 words long explaining to

your friend cross-country why you got involved in the best

program you have right now and why it might be something he

would like to try.

Next write a letter of the same length explaining to a mail

order dealer this program you have right now and why it would be

good for him and why you'd like him to get involved.

This is a deadly serious request, and to prove it, we're

stopping the article right here and continuing it under another

title on the next page. For your own sake, write those letters!

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