Branding Information

Branding Information

Its Time For Some Steak


Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise.

The Positioning of Success


Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.

The Brand Called You


The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.

Id Buy That: Getting A Brand Mindset


Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.

Are You Brand Worthy? Are You Brand Worthy? 


Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

Branding Is Not Selling Out: ITS SELLING IN


Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnıt in a gallery?  Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.

Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding


When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing.

Too Dull? Too Sharp?


You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.

Notable News - The Branding Myth


How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true..

Naming Names... How to Name your Business


Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing".

Brand Building 201: Finding The Ideal Way


The strongest and longest lasting brands branch off of anexisting category. Branching takes patience and time.

12 Ways to Reduce Postage


1. Never send a letter that weighs less than 30 gms.

How to Write Classified Ads that Get Results Now.


SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.

How to Create Your Own Mail Order Products


Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice.  When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also tell you to try to acquireexclusive selling rights to your product.

My First Year In Cyber Space


My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.

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MORE RESOURCES:

Outdoor Living Brands Launches YouTube Video Series Showcasing Hot, Fun and ...
MarketWatch (press release)
RICHMOND, Va., May 21, 2012 (BUSINESS WIRE) -- To help entrepreneurs as well as franchise brokers and their candidates interested in starting a new franchise business, Outdoor Living Brands has launched a series of informative testimonial videos on ...

and more »


Wyndham Hotel Group and Hospitality Properties Trust Announce Agreement for ...
MarketWatch (press release)
Also, HPT expects it may in the future add to its ownership of Wyndham branded hotels." -- Wyndham Irvine John Wayne Airport, Irvine, Calif. -- Wyndham Atlanta Perimeter, Atlanta, Ga. -- Wyndham Dallas Park Central, Dallas, Texas -- Wyndham Houston ...
Hospitality Properties Trust Enters Agreement For 20 Hotels With Wyndham Hotel ...TheStreet.com (press release)

all 19 news articles »


Kansas City Star

Say what? The odyssey of Kraft's new name
The Associated Press
"You have to generate thousands of ideas, even if it's just for a cookie," said Nik Contis, the global director of naming at branding company Siegel+Gale. That's just what Kraft did after it decided to split into two publicly-traded companies — one ...
Kraft's picks 'Mondelez' for snack business; stirs up jokes, ridiculeWashington Post

all 234 news articles »


Onislam.net

Indian brands go halal crazy
GreaterKashmir.com
New Delhi, May 21: Islamic branding is an idea whose time has come, as brands tracking a broader consumer base get accustomed to Muslim sensibilities. It's not just about halal food alone, for it's at the forefront of the branding repertoire that ...
India/Islam: Indian brands get 'halal' stamp, set to woo Muslims in global marketsInternational Islamic News Agency
India Brands Go Halal to Woo MuslimsOnislam.net

all 7 news articles »


Forbes

Why Visual Marketing is Important for Brands Today
Forbes
They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of branding. In this interview, Laura talks about her inspiration for the new book, why visual branding is so important right now, ...



Focus on branding to attract healthcare consumers
FierceHealthcare
As patients assume more active roles in healthcare decisions, hospital executives should make branding a top priority, according to the new issue of healthcare marketing report Protocol from Smith & Jones. With an active brand strategy, hospitals can ...



Why Are We Not Branding Our Local Music? Part II
AllAfrica.com
That is what branding is about. This song evolved into an integrated campaign before integration was the "in-thing" - PR spinoffs, word of mouth and branding paraphernalia, plus activations in schools as well as in various organisations in communities ...

and more »


Hospital Marketing Report Explores Importance of Branding
Albany Times Union
Hospitals' failure to embrace and leverage brand positioning as a growth strategy is due to a convergence in marketing trends that has put the industry behind on the branding curve. “Building a strong brand isn't easy, especially for healthcare ...

and more »


Independent Online

ANC brands Zuma painting racist
Independent Online
Image: Courtesy of the Artist and the Goodman Gallery The ANC's national executive committee (NEC) was still smarting over a painting of its president Jacob Zuma's genitals, branding it racist on Monday as it prepared for a court challenge to have it ...

and more »


MDA AND REV Your Cause, LLC Announce Co-branding Initiative on Throttle Muscle ...
Houston Chronicle
The company specializes in cross-branding and cross-promotion of different products and services. The company's current product line includes: Throttle Muscle, Muscle Blades, Throttle Max and Throttle Pro. Find out the latest news about the company at ...

and more »

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